About
Built with a third-generation cane farmer.
Headland was inspired by a third-generation Louisiana cane farmer in Assumption Parish — still actively running fields his father and grandfather worked before him. The tools he had to manage them with hadn't kept up.
Why this exists
US sugarcane in 2026 is concentrated in two places: South Louisiana and the Florida Glades. That's roughly 850 farms managing ~937,000 acres between them. It's a small market, but the per-acre revenue is high and the existing software is genuinely bad. Most growers are running Windows desktop tools from the 2000s on hardware older than their newest variety.
Headland fixes the obvious things first: cloud backup so a dead hard drive doesn't cost you ten years of records, satellite mapping that matches what you actually see on your land, one-click PDFs you can hand to whoever needs to look at a field, and a variety dropdown that only shows the breeding lines from your state.
The team
Headland is a marriage of strengths — built so there are no gaps between what cane farms need and what the software does:
- The Boudreaux family — three generations of South Louisiana cane growers in Assumption Parish. Every Headland feature gets ground-truthed against how they actually work their fields. If something would feel wrong to them, it doesn't ship.
- Dayne Trosclair — runs Strykora, a marketing agency that builds websites and tools for South Louisiana businesses. Headland is its second product line. Owns design, marketing, and the customer-facing side of the platform.
- Devin Robichaux — software developer. Owns the engineering side end-to-end so there's no gap between "what the farm needs" and "what the software does."
Domain, business, engineering — covered. If you're a grower in Louisiana or Florida and want to talk about what would actually move the needle for you, reach out. We'd rather build for one real farmer than a hundred personas.
Map your fields free.
Five fields, 100 acres, no card. Built for the way you grow cane.